Pet Treats Market to Grow from USD 38.40 Billion in 2026 to USD 58.71 Billion by 2031, at a CAGR of 8.9% — MarketsandMarkets™

Delray Beach, FL, Aug. 25, 2026 (GLOBE NEWSWIRE) -- MarketsandMarkets™ projects the global pet treats market to grow from USD 38.40 billion in 2026 to USD 58.71 billion by 2031, at a CAGR of 8.9% during the forecast period. Market growth is being driven by increasing pet ownership, the humanization of pets, rising consumer spending on pet care, and growing demand for premium products that support the health, happiness, and overall well-being of companion animals.

As pets increasingly become part of the family, pet owners are becoming more selective about the products they purchase. This shift is driving demand for premium pet treats featuring functional benefits, natural ingredients, clean-label formulations, and greater ingredient transparency. Growing awareness of preventive pet healthcare and nutrition is also encouraging consumers to incorporate treats into their pets’ daily routines to address specific health and wellness needs.

The pet treats market has evolved significantly beyond traditional reward-based products. Consumers are increasingly seeking treats designed to support digestion, skin and coat health, dental hygiene, immune function, stress management, vitality, and overall wellness. Manufacturers are responding by investing in product innovation across categories such as jerky treats, freeze-dried treats, dental chews, soft and chewy treats, natural chews, and functional wellness treats.

Advanced processing technologies, including freeze-drying, air-drying, and cold processing, are also enabling manufacturers to preserve nutritional value while meeting consumer demand for premium, minimally processed pet treats.

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Key Market Highlights

• Market size, 2026: USD 38.40 billion
• Market forecast, 2031: USD 58.71 billion
• Growth rate: CAGR of 8.9% (2026–2031)
• Largest product type: Jerky & Meat-based Treats
• Fastest-growing manufacturing process: Freeze-dried
• Fastest-growing distribution channel: E-commerce
• Largest pet type segment: Dogs
• Fastest-growing function: Immune Support
• Largest ingredient source: Animal-based
• Fastest-growing region: Asia Pacific

Why This Market Matters

Pet treats are becoming an increasingly important component of the broader pet care and pet nutrition industry as consumers place greater emphasis on preventive healthcare, nutrition, and quality of life for their companion animals. The humanization of pets is encouraging owners to treat pets as family members and spend more on premium food, treats, supplements, and wellness products.

Demand is shifting toward treats that deliver specific nutritional and functional benefits rather than simply serving as rewards. Digestive health, immune support, dental care, skin and coat health, stress management, and vitality are emerging as important product attributes. At the same time, consumers are increasingly seeking natural ingredients, limited-ingredient formulations, high-protein recipes, transparent labels, and minimally processed products.

Market Overview

The global pet treats market is expanding as pet ownership increases and consumers allocate more of their household spending toward companion animal care. Premiumization remains a major market trend, with pet owners increasingly willing to pay higher prices for products perceived to offer superior quality, nutritional value, functionality, and safety.

Manufacturers are expanding product portfolios to address different pet sizes, breeds, ages, lifestyles, dietary preferences, and health requirements. Innovation is particularly strong in freeze-dried, air-dried, jerky, dental, natural, and functional treat categories.

The growth of e-commerce is further transforming the pet treats industry by giving consumers access to a broader product assortment and enabling convenient product comparison, subscription purchasing, recurring delivery, and direct-to-consumer shopping. Digital platforms are also helping emerging and specialized brands reach consumers beyond traditional pet specialty stores.

Analyst Perspective

Pet treats are evolving from discretionary reward products into an important component of daily pet wellness and nutrition routines. As pet owners become more knowledgeable about animal nutrition and preventive healthcare, demand is shifting toward treats that combine palatability with measurable functional benefits.

The next phase of market growth is expected to be supported by continued premiumization, clean-label innovation, functional formulations, advanced processing technologies, digital commerce, and greater consumer interest in biologically appropriate and minimally processed nutrition.

Manufacturers that can combine high-quality protein sources, natural ingredients, functional benefits, convenience, and transparent labeling are likely to be well positioned to capture emerging opportunities across developed and developing pet care markets.

Segment Analysis

By product type, the jerky & meat-based treats segment is expected to account for the largest share of the pet treats market. The dominance of this segment is primarily attributed to growing consumer preference for high-protein, natural, and minimally processed treats that align closely with the biological dietary needs of companion animals. Pet owners increasingly perceive meat-based treats as healthier options because of their palatability, high protein content, and simplified ingredient profiles. Premium pet nutrition and clean-label trends are expected to further support the adoption of jerky and meat-based treats among both dogs and cats.

By pet type, the dogs segment is expected to account for the largest share of the pet treats industry. Dogs represent a substantial companion-animal population and are associated with frequent treat usage for training, behavior reinforcement, enrichment, dental care, and functional nutrition. Rising pet humanization and increased spending on premium dog nutrition are encouraging consumers to purchase higher-value treats with health and wellness benefits. Manufacturers are also expanding product portfolios based on dog age, life stage, breed, size, taste preferences, and specific health requirements.

By function, the immune support segment is expected to be the fastest-growing during the forecast period. Growing awareness of preventive pet healthcare is driving demand for treats formulated with ingredients such as prebiotics, probiotics, vitamins, minerals, antioxidants, and botanical ingredients. Manufacturers are increasingly developing multifunctional products that combine immune support with digestive health, skin and coat benefits, and overall vitality. Veterinary recommendations, greater awareness of age-related health concerns, and increasing demand for functional nutrition are expected to create significant opportunities in this segment.

By ingredient source, the animal-based segment is expected to account for the largest share of the pet treats market. Animal-based treats benefit from their high protein content, strong palatability, and alignment with the dietary preferences of dogs and cats. Ingredients such as chicken, beef, turkey, duck, lamb, fish, and organ meats are widely used in pet treat formulations. Growing interest in biologically appropriate diets and protein-dense, minimally processed foods is further supporting demand for animal-based treats.

Regional Analysis

By region, Asia Pacific is expected to register the highest CAGR during the forecast period.

The Asia Pacific region is projected to be the fastest-growing pet treats market, supported by rising disposable incomes, economic development, urbanization, increasing pet ownership, and growing awareness of pet health and nutrition.

Countries such as China, Japan, Australia, South Korea, and India are experiencing increasing adoption of companion animals, contributing to higher consumer spending on premium-quality pet products. Growing demand for natural, premium, and functional products—including dental chews, freeze-dried treats, jerky treats, and wellness-focused products—is creating new opportunities across the region.

The expansion of organized retail, specialized pet stores, veterinary channels, and online retail platforms is improving product accessibility. Increasing penetration of e-commerce and digital purchasing is expected to further support the growth of the pet treats market across Asia Pacific.

Key Industry Trends

• Humanization of pets is encouraging consumers to spend more on premium treats that offer nutritional and functional benefits.
• Premiumization and clean-label trends are increasing demand for natural, minimally processed, high-protein, and transparent formulations.
• Functional pet treats are gaining popularity as consumers seek products that support digestion, immunity, dental health, skin and coat health, and stress management.
• Freeze-dried and minimally processed treats are gaining momentum because of their nutritional profile, palatability, and premium positioning.
• E-commerce adoption is expanding access to specialized pet treats while supporting subscriptions, recurring purchases, and direct-to-consumer sales.
• Animal-based proteins continue to dominate due to strong palatability, high protein content, and alignment with consumer preferences for biologically appropriate pet nutrition.
• Preventive pet healthcare is driving demand for treats formulated with probiotics, prebiotics, vitamins, minerals, antioxidants, and other functional ingredients.
• Product personalization and innovation are increasing as manufacturers develop treats for different breeds, sizes, ages, lifestyles, and specific health requirements.
• Advanced processing technologies, including freeze-drying and air-drying, are enabling manufacturers to develop premium products while preserving nutritional characteristics.

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Competitive Landscape

Key companies operating in the Pet Treats Market include Nestlé Purina PetCare (Switzerland), Mars, Incorporated and its Affiliates (US), General Mills Inc. (US), The J.M. Smucker Company (US), Colgate-Palmolive (US), Wellness Pet Company LLC (US), Spectrum Brands (US), Simmons Pet Food (US), Freshpet (Netherlands), Stella & Chewy's (US), Virbac (France), Fromm Family Foods, LLC (US), Vital Essentials (US), PureBites (US), and Central Garden & Pet (US).

These companies are focusing on product innovation, premiumization, functional nutrition, natural ingredients, advanced processing technologies, strategic partnerships, portfolio expansion, and omnichannel distribution to strengthen their positions in the rapidly evolving pet treats industry.

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Report Code: FB 10557| Published: 02 July 2026 | Report Pages: 320 | Market Data Tables: 300 | Figures: 95